BRAND PHILOSOPHY
Everything is beautiful.
We design clothing that brings you happiness and comfort, and makes you feel beautiful just the way you are.
There is no single standard of beauty.
We affirm diversity in the world and discover with our own eyes new beauty that exists in various elements in daily life. At times, these elements are contradictory or exist in conflicting concepts.
beautiful people frees you from preconceptions and conventions in fashion, including size, gender, materials, patterns, and colors, and creates a new standard that elicits true beauty within each and every individual.
BRAND DNA
Exceptional craftsmanship
beautiful people’s garments are supported by impeccable craftsmanship rooted in traditional menswear. Drawing from British tailoring and bespoke details, and crafted in Japan’s leading tailoring factories, we continue to pursue timeless clothing that endures.
Superior textiles
beautiful people values the innate comfort one feels when wearing a garment. From classical, authentic fabrics to rare materials, we treat textiles with care and imbue them with unique finishes, creating one-of-a-kind fabrics.
Uniqueness defying conventional ideas
Our signature idea of “kids’ clothes for adults” represents the brand’s core uniqueness. By embracing the unusual and the in-between hidden in everyday life, we present individuality that overturns conventions.
Fusing disparate elements
beautiful people draws inspiration from the fusion of opposites: adult and child, male and female, Japanese and Western, universal and paradoxical. By allowing contradictions to coexist, we generate new possibilities.
Resourcefulness
At the core of beautiful people’s creation lies Resourcefulness. The art of making more with less is our true source of richness. From double-end garments that embody multiple identities in one piece to re-editing surplus materials into new value, everything is born of creativity, ingenuity, and a DIY spirit.
