2022 WINTER | beautiful people

Fall/Winter 2022 Paris Collection

Side-C Vol.8 “essayage”


 A transformative take on clothing is what beautiful people stands for.

 Through innovative pattern making, multiple ways to wear garments are proposed,

 allowing one to create a performative but also deeply personal relationship with the items.

 Such ethos, which goes under the name of Side-C,

 incites doing more with less, adapting swiftly to different moments and situations.

 It captures an idea of flexibility that can swing in many different directions

 and that becomes timely in the world we are living in today and the abrupt changes it constantly faces us with.

 Conceived in a challenging moment that stimulated creativity possibly even more,

 much in the vein of what Madeleine Vionnet was doing with her little doll mannequins

 during the great influenza of the last century,

 the collection explores the dialogue between East and West through the respective ways of constructing garments.

 Bias cutting allows this fusion to happen,

 merging the flat kimono shapes with the three-dimensional volumes of the western dress.

 Side-C explores the geographical and cultural dimension of East meets West.

 Further expanding the DOUBLE-END concept introduced two seasons ago,

 which allows garments to be used in different ways by turning them upside down,

 front to back or left to right, the collection features pieces in which the kimono and the dress,

 the West and the East coexist.

 An obi belt becomes a skirt; a blouson turns into a blouse; a kimono coat is flipped into a dress.

 The silhouette is fluid and moves dancing around the body.

 The black and white color palette features geometric motifs inspired

 by traditional Japanese kimono silks and family crests.

 The accompanying movie takes the form of an explanation of Side-C shot in subjective form.

 Through the eyes of the designer himself,

 we see his relationship with the model and muse develop as Side-C and upside-down pattern ideas are explained.

 Inventive pattern making becomes a vessel for poignant cultural exchange.



 photographer JUN YASUI